![]() “Todays Top Hits” playlist is followed by nearly 20 million people ![]() Spotify has 217 million monthly active usersġ00 million of Spotify’s monthly users are premium subscribersĪverage users listen to 41 unique artists per weekĪverage hours spent listening to Spotify per month stands at 25 hoursĤ4% of users listen to Spotify on a daily basisĪround a third of Spotify listening time is pent on Spotify-generated playlists, with another third going on user-generated playlists Using online resources, research was conducted on existing music streaming services- key statistics, customer demographics and market place trends. Market Research, Competitive Analysis, Heuristic Evaluation, and User Interviews To understand the current music streaming market and its users. ![]() This was accomplished by identifying challenges and trends in the current market place and obtaining direct feedback from users one-on-one. The research phase included gaining an understanding of the music streaming market and its customer base.
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